Tourist’s Preference for Cultural Heritage Sites –A Case of Rameshwaram, Tamilnadu, India

Abstract

This paper aims to investigate the reasons why people visit a site where historic artifacts are located and their activity level preferences of the sites. The study is exploratory and descriptive in nature. Both quantitative and qualitative methodologies are applied. The sample size was 420. Convenience sampling method was adopted to collect quantitative data from tourists. The tour preference does not vary among all the age group of the tourists. Tourists in all age groups had visited the site for heritage, vacation and as jolly trip. The foreign tourists visit this site as a jolly trip. They were unaware about the holy secret of this site Rameshwaram. The tourists felt that availability of transportation to reach the site and the facilities for food and accommodation are important factors for the preference of the site.