Covid-19 And Jigsaws of Fabindia - The Glocal Retailer of Indian Ethnic Products- A Case Study

Swapan Kumar Majumdar

doi:10.46977/apjmt.2021v01i04.01

Covid-19 And Jigsaws of Fabindia - The Glocal Retailer of Indian Ethnic Products- A Case Study

Authors

Swapan Kumar Majumdar Department of Operations Management and Information Systems and Digital Entrepreneurship, Presidency University School of Management, Bengaluru- 560 0064, India.

DOI:

https://doi.org/10.46977/apjmt.2021v01i04.01

Keywords:

Fabindia, Retailer, Indian Metropolis, Domestic Sales, Pandemic

Abstract

The sales of Fabindia, the 60 years old retailer with 327 retail stores across Indian metropolis, 14 overseas stores in prime locations and over 60,000 rural producers, is severely impacted by the ongoing pandemic. Its overseas business has shrunk by 35% and domestic sales down by 25%. Fabindia wants to know - how to solve its current cash flow problem and what actions it should take to sustain its growth.

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References

Fabindia. (n.d.). Retrieved From: https://www.fabindia.com/. Accessed on March 2021.

Crisil. (2020). Rating Rationale, Fabindia Overseas Private Limited (3rd September). Retrieved From:https://www.crisil.com/mnt/winshare/Ratings/RatingList/RatingDocs/Fabindia_Overseas_Private_Limited_September_03_2020_RR.html

Mansur, R. (2020). Business lessons from FabIndia chairman on how brands can survive COVID-19. SMBSTORY, 29th July. Retrieved From: https://yourstory.com/smbstory/fabindia-covid-19-retail-business/amp

Published

2021-04-01

How to Cite

Swapan Kumar Majumdar. (2021). Covid-19 And Jigsaws of Fabindia - The Glocal Retailer of Indian Ethnic Products- A Case Study. Advancement in Management and Technology (AMT) , 1(4), 1-3. https://doi.org/10.46977/apjmt.2021v01i04.01