The Relationship Between Users' Performance Expectancy and Users' Behavioral Intentions to Use Mobile Commerce Transactions in The Libya Context

Salah M. M.  Dagnoush; Gamal S. A. Khalifa

doi:10.46977/apjmt.2021v02i02.003

Authors

Salah M. M. Dagnoush City Graduate School, City University, Malaysia
Gamal S. A. Khalifa Faculty of Business, Al-Ain Women Campus, Higher Colleges of Technology, Al-Ain, UAE

DOI:

https://doi.org/10.46977/apjmt.2021v02i02.003

Keywords:

UTAUT, Libya, Performance Expectancy, Behavioral Intention

Abstract

The purpose of this study is to see how users' performance expectations affect their behavioural intention to use m-commerce applications in Libya. The participants of this study are 310 respondents. Unified theory of acceptance and use of technology (UTAUT) has supported the hypothesis of this study. The findings suggested that there is positively relationship between users’ performance expectancy and users' behavioral intention. Furthermore, performance expectancy has a positive effect on behavioral intention to use m-commerce. This study contributes to the body knowledge on m-commerce usage. It also providing practical guidance for the Libyan government on how to improve user intention for use m-commerce systems.

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