Examining Multi-Channel Sourcing in Strengthening Supply Chain Persistence with Moderating Role of Advanced Technology Adoption
DOI:
https://doi.org/10.46977/amt.2026.v06i04.001Keywords:
Advance Technology Adoption (ATA), Dynamic Capability Theory, Multi-Channel Sourcing (MCS), Structural Equation Modelling, Supply Chain Persistence (SCP)Abstract
Purpose: In recent years, supply chain resilience has emerged as a crucial capability for firms which are operating in uncertain and disruption-prone environments, particularly in emerging economies. Manufacturing firms are increasingly required to implement multi-channel sourcing strategies to mitigate risks and enhance supply chain persistence. This study examines the role of multi-channel sourcing in improving supply chain resilience, with advanced technology adoption serving as a moderating variable within the Pakistan context. Methods: Data was collected through a cross-sectional survey from 325 individuals, managers of manufacturing firms and operating in four sectors: automotive, electrical and electronics, process, and machinery of Pakistan. Structural equation modeling was employed to test the influence of multi-channel sourcing on supply chain persistence. Supporting Theory: Grounded in dynamic capabilities theory, this study adopts an objective, non-manipulative research approach using primary survey data from managers involved in supply chain and operations management. Results: The findings confirm that multi-channel sourcing significantly enhances supply chain resilience, and firms with higher levels of advanced technology adoption demonstrate superior capabilities in managing multiple sourcing channels during disruptions. Conclusion: The practical implications of this study are very important because it gives evidence-based information to the Pakistani academic and industrial sectors that is useful to their business practices. This research provides valuable data to bridge the current gap in understanding the relationship between multi-channel sourcing and technology adoption in the creation of long-lasting and resilient supply chains in a dynamic and complex business environment.
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