Study on Cooperative Bank Lending Practices in Ahmedabad

Authors

  • Shraddha Rajeshkumar Sakariya Som – Lalit Institute of Business Management, Ahmedabad, Gujarat
  • Twinkle Trivedi Som – Lalit Institute of Business Management, Ahmedabad, Gujarat

DOI:

https://doi.org/10.46977/apjmt.2024.v04i03.003

Keywords:

Co-operative Banks, Lending Practices, Satisfaction Level

Abstract

This study investigates the lending practices of cooperative banks in Ahmedabad, focusing on the satisfaction levels and preferences of their customers. A structured survey was conducted to gather data from cooperative bank customers regarding their experiences with loans. The survey covered various aspects, including the duration of membership, types of loans availed, satisfaction with the loan application process, factors influencing their choice of the cooperative bank, comfort with repayment options, awareness of associated charges, and overall customer service satisfaction. Preliminary findings indicate that the most common types of loans obtained were personal loans, with factors such as lower interest rates, quick loan approval, and personalized customer service influencing their choice of cooperative banks. Members generally expressed satisfaction with the loan application process, although some noted issues with customer service responsiveness. Most respondents were aware of associated charges but had varying perceptions of their reasonability. Overall satisfaction levels were positive, with a majority of customers willing to recommend cooperative bank lending services to others.

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References

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Published

2024-01-15

How to Cite

Sakariya, S. R. ., & Trivedi, T. . (2024). Study on Cooperative Bank Lending Practices in Ahmedabad. Asia-Pacific Journal of Management and Technology (AJMT), 4(3), 25-30. https://doi.org/10.46977/apjmt.2024.v04i03.003

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