A Study of the Branding's Impact on Consumers in the Real Estate Market


  • Wang Ying Lincoln University, 47301 Petaling Jaya, Selangor D. E., Malaysia
  • Wang Xinfeng Lincoln University, 47301 Petaling Jaya, Selangor D. E., Malaysia
  • Cao Jianguo Lincoln University, 47301 Petaling Jaya, Selangor D. E., Malaysia
  • Abhijit Ghosh Lincoln University, 47301 Petaling Jaya, Selangor D. E., Malaysia




Branding, Consequence, Real Estate Industry, Luxury Estates, Consumers, Judgment Providers, Core Business Strategies


Branding has evolved into an essential component of promotion. As little more than a consequence, the rate of adoption and application, particularly in the real estate sector, has increased substantially in recent years. Branding adds a new dimension to the development and regeneration of districts, communities, and luxury estates. A survey interview is implemented for data collection, taking into consideration the study's goals and objectives as well as the fact that all of the respondents were educated. The questionnaire comprised open-ended, confined, and numerous questions, several alternatives, etc. According to the report, customers have become major judgment providers, weighing in on various aspects such as the user's brand, the developer's brand, the property's price, the property's condition, the condition of the real estate, and the property's prospects. The dealer's income level influences his or her purchase intention. The real estate industry, as with any other, offers items and services to its customers. Despite the fact that there are differences in how the companies in this sector conduct their day-to-day business operations, the core business strategies, particularly those relating to marketing, are invariably comparable to those found in plenty of other sectors.


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How to Cite

Ying, W. ., Xinfeng, W. ., Jianguo, C. ., & Ghosh, A. . (2023). A Study of the Branding’s Impact on Consumers in the Real Estate Market. Asia-Pacific Journal of Management and Technology (AJMT), 4(1), 13-19. https://doi.org/10.46977/apjmt.2023.v04i01.003