Consumption of and Dependence on Multiscreen Technology and Management
DOI:
https://doi.org/10.46977/apjmt.2023.v04i01.006Keywords:
Mobile Technologies, Technology & Management, Customer Sentiment, Dependent BehaviorAbstract
Introduction: In the past two decades, there has been a significant uptick in the amount of focus placed on studies and publications concerning addiction to the internet and other forms of technology and management. However, most of the studies in this body of research concentrate on the links between physical, educational, and social factors, and internet addiction. Literature Background: Relatively few of the studies examine the link between internet addiction and emotional factors such as anxiety. Considering the growing popularity of mobile technologies and the increased use of numerous devices, there is a pressing need to get an understanding of the ways in which dependence on many screens affects emotional factors. Methods: For providing a foundation for a more extensive study that is currently under way, two exploratory studies were carried out. Discussion: This study makes use of an exploratory technique, which consists of a focus group as well as semi-structured interviews, to investigate these links and offer a deeper comprehension of the influence that multiscreen usage has on customer sentiment and dependent behavior. Conclusion: The findings presented here also demonstrate that people's level of abstraction is altering, as evidenced by the fact that they are focusing more on the immediate future and have fewer long-term expectations.
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