https://ejournal.lincolnrpl.org/index.php/ajmt <p>An international, peer-reviewed, multidisciplinary, quarterly, scholarly, refereed journal published by Lincoln Research and Publications Limited, Australia. AMT publishes Management, Business, Accounting, Healthcare, Hospitality, Tourism and Technology related articles.</p> Lincoln Research and Publications Limited, Australia en-US Advancement in Management and Technology (AMT) https://ejournal.lincolnrpl.org/index.php/ajmt/article/view/205 <p>The widespread acceptance of social media has become a common part of everyday life amongst various age segments, with the population increasingly devoting significant lengths of time towards online platforms. The growing online world has made social media a basic part of daily activities that affects behaviour subconsciously and consciously. In particular, financial decision-making has undergone a paradigm shift where the role of conventional sources—familial guidance and professional financial advice—has been increasingly replaced by online platforms. This research paper seeks to examine the degree to which social media affects financial decision-making among two different age groups: young adults (ages 22–34) and late middle-aged adults (ages 45–64). The study is carried out within the Indian context and uses survey data for enabling a comparative analysis between these demographic segments. The research indicates that individuals in young adulthood are more vulnerable to online finance-induced decision-making based on increased exposure, increased use of web-based platforms, and behaviours like fear of missing out (FOMO). In contrast, late middle-aged adults show a higher level of caution in financial information obtained on the internet, showing a preference for traditional channels, such as professional financial advisors and personal networks. Furthermore, the research responds to the threats of misinformation, scams, and built-in biases potentially affecting financial decision-making processes negatively.</p> Sheena Mathews Apeksha Shetty Ashni Shetty Sharmishtha Pande Copyright (c) 2025 Advancement in Management and Technology (AMT) https://creativecommons.org/licenses/by-nc/4.0 2025-07-08 2025-07-08 6 1 1 11 10.46977/amt.2025.v06i01.001 https://ejournal.lincolnrpl.org/index.php/ajmt/article/view/206 <p>The purpose of this study is to ascertain how financial technology and management affect MSMEs' performance in Pariaman City. Using a straightforward rando sample procedure and a descriptive quantitative analysis approach, this study examines 100 MSME respondents in Pariaman City. Multiple linear regression tests, hypothesis tests (T tests, F tests), determination coefficient tests (R2), validity and reliability tests, and classical assumption tests (normality, multicollinearity, and heteroscedasticity tests) were used to process the data that were gathered via questionnaires and SPSS 25. The results of the T test (partial) show that (1) Financial management have a significant effect on the performance of MSMEs in Pariaman City with a sig. value of 0.000 &lt; 0.05, (2) Financial technology has a significant effect on the performance of MSMEs in Pariaman City with a sig. value of 0.000 &lt; 0.05. With a sig. value of 0.000 0.05, the F test demonstrates that financial technology and financial management both significantly impact MSME performance. This demonstrates how MSMEs in Pariaman City enhance their performance by utilising financial technology and implementing financial management in the best possible way.</p> Lina Tio Dorris Yadewani Reni Wijaya Yerizal Copyright (c) 2025 Advancement in Management and Technology (AMT) https://creativecommons.org/licenses/by-nc/4.0 2025-07-08 2025-07-08 6 1 12 24 10.46977/amt.2025.v06i01.002