Licong, H. ., and A. Ghosh. “Effect of Combined Use of Social Media, Digital, and Traditional Communication Tools in the Business-to-Business Sales Process of Multinational Small and Medium-Sized Enterprises (SMEs)”. Asia-Pacific Journal of Management and Technology (AJMT), vol. 3, no. 4, Apr. 2023, pp. 10-18, doi:10.46977/apjmt.2023.v03i04.002.