Ahmad, Nur Syakirah, and Rozaini Rosli. 2023. “The Role of Social Media Content Marketing (SMCM) As a Digital Marketing Strategy towards the Internal Factors of Consumer Behavior Among the Millennials”. Asia-Pacific Journal of Management and Technology (AJMT) 4 (1):35-41. https://doi.org/10.46977/apjmt.2023.v04i01.005.