Licong, H. and Ghosh, A. 2023. Effect of Combined Use of social media, Digital, and Traditional Communication Tools in the Business-to-Business Sales Process of Multinational Small and Medium-sized Enterprises (SMEs). Asia-Pacific Journal of Management and Technology (AJMT). 3, 4 (Apr. 2023), 10-18. DOI:https://doi.org/10.46977/apjmt.2023.v03i04.002.