Jha, M., Bhattacharjee, K., Priti, C. and Heng, W.H. 2020. A Study in Role of Celebrity Endorsements on Consumer Buying Behaviour: Celebrity Endorsements on Consumer Buying Behaviour. Advancement in Management and Technology (AMT) . 1, 2 (Oct. 2020), 13-19. DOI:https://doi.org/10.46977/apjmt.2020v01i02.003.