Gajere, M.C., Nimfa, D.T., Vem, L.J. and Dakung, R.J. 2024. Organisational Culture and Technology Orientation on Strategic Fit in Retail Business: The Mediating Role of Economic Sustainability. Advancement in Management and Technology (AMT) . 5, 1 (Jul. 2024), 24-41. DOI:https://doi.org/10.46977/amt.2024.v05i01.002.